While we are being told that the recession has officially ended. Confidence was at a record low among small business owners who sell directly to consumers. 62 percent of small business owners rate the current state of the U.S. economy as poor, up from 58 percent, in July; while 28 percent it fair; 6 percent rate it good; and 3 percent rate it excellent.
A majority of small business owners think the economy is getting worse, not better. And if small businesses are not confident, then they are not hiring.
Economic Confidence Plunges; Low Expectations for the Holidays.
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